AI Visibility Guide

llms.txt Best Practices

An llms.txt file is an emerging convention: a simple, readable map of your most important pages for language models. It is a courtesy signal, not a guaranteed mechanism.

What to include

  • A short description of what the site/organization is.
  • Grouped links: products, docs, tools, articles, key pages.
  • A pointer to your sitemap.
  • Plain, factual language — no marketing.

Keep it readable

Use simple headings and one link per line with a short label. It should be skimmable by a human and trivially parseable.

Common mistakes

  • Dumping every URL — curate the important ones.
  • Marketing copy instead of factual descriptions.
  • Letting it drift out of date vs the sitemap.

Example

See the live helperg.com/llms.txt for a working example.

FAQ

Is llms.txt official?

No. It is an emerging convention, not a standard guaranteed to be consumed by any system.

Does it replace robots.txt or sitemap?

No. It complements them; keep all three consistent.

What format?

Plain, readable text with simple sections and one link per line.

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